Booth Formats
10x10 Trade Show Booths in Savannah
A 10x10 trade show booth is the smallest standard footprint, roughly 100 square feet of inline space, and the discipline it demands is deciding what gets cut before the graphics are ordered.
The 10x10 is the format most first-time and budget-conscious exhibitors in Savannah actually buy, so the planning question is not how to fill it but how to make a single sightline carry the message.
At 100 square feet you get one back wall, two open aisles if you are on a corner, and almost no room for storage, so every choice competes for the same few feet.
This guide treats the 10x10 as a constraint problem: what the booth must show, where the staff stands, and how product or literature is reached without blocking the aisle.
Get those three answers right and the small footprint reads as focused rather than crowded.
Why the back wall does most of the work
With only one full vertical surface, the 10x10 back wall is the booth. A tension-fabric SEG graphic or a clean pop-up has to land the brand and the single takeaway before a passing attendee decides whether to slow down.
We push clients to write that one sentence first, then design the wall around it, instead of crowding three messages into a space that supports one.
Standing room and the corner trap
Two staff, a small counter, and a visitor is already a full 10x10. The common mistake is a layout that backs a guest into the corner with no exit, which kills the conversation.
Keeping the counter to one side and leaving the diagonal open lets people step in and out freely, which matters on the tight aisles common at hotel-ballroom shows like those at the Hyatt Regency Savannah or the Marriott Savannah Riverfront.
Storage you do not have
A 10x10 rarely fits a closet, so the counter or a lockable case usually doubles as the only on-site storage. Plan literature counts and giveaway volume to what actually fits, and route overflow back to a nearby hold.
For multi-day programs at the Savannah Convention Center on Hutchinson Island, we stage restock off the floor so the booth never looks picked-over by day two.
When to step up from a 10x10
If the brief needs a seated meeting, a working demo, and a literature wall all at once, the 10x10 is the wrong tool and a 10x20 is the honest answer.
We will say so rather than cram the scope, because an overloaded 10x10 reads worse than a clean one.
10x10 booth questions Savannah exhibitors ask
How big is a 10x10 booth, really?
About 100 square feet, one standard inline space, with a single back wall and roughly an 8-foot height limit before the venue treats it as oversized.
Can two people work a 10x10 comfortably?
Yes, if the counter sits to one side and the diagonal stays open. Three staff plus a visitor is where a 10x10 starts to feel crowded.
Rent or buy a 10x10 for a Savannah show?
Renting usually wins for one or two local shows a year; buying makes sense once you are exhibiting often enough that storage and refurb costs beat repeat rental fees.
Lay out your 10x10 before you order graphics
Tell us the show, the one message, and how many staff. We will return a 10x10 layout that keeps the aisle open and the back wall doing its job.